Five questions we ask before we recommend anything.
We don’t cover supplements to fill space. We cover them because the alternative — confusion, misinformation, and wasted money — is worse.
There’s a specific kind of frustration that comes from trying a supplement based on someone’s recommendation, spending real money, waiting weeks for results, and feeling nothing. That frustration is what we write for.
Every product we cover goes through the same five questions.
1. Does it address root causes — not just symptoms?
We prioritise products that support foundational biological processes: hormone signalling, metabolic function, nutrient absorption, cellular energy. Products that only mask symptoms don’t make the cut.
2. Is the science specific to midlife women?
Formulations that work for 25-year-olds often fail at 50. We look for research demonstrating efficacy in perimenopausal and postmenopausal women — or ingredients with clear biological mechanisms relevant to hormonal shifts and age-related nutrient needs.
3. Are the active ingredients clinically meaningful?
Dose matters. So does bioavailability — the form an ingredient takes determines whether your body can actually absorb it. We examine dosing, label accuracy, and whether fillers compromise absorption.
4. Is the formulation honest?
We look at whether the manufacturer publishes third-party testing, whether certifications are legitimate, and whether marketing claims are proportionate to the actual evidence.
5. Would we actually take this ourselves?
A supplement can technically clear the first four questions and still feel like something built for the marketing department rather than the person who’ll take it. If we wouldn’t genuinely use it, we won’t recommend it.
On affiliate links: Some products we review are linked with affiliate commissions, disclosed clearly on every relevant page. Commissions don’t determine what we cover or how we rate it.
